Business business business...

I thought today about how things we hold dear to our hearts, about which we cannot think in terms of money and profit, are to many people just business, strictly business, nothing personal. That the book which moves us to tears, although not written for a quick buck, is turned into nothing but a commodity. That a film which you and I watch because we like the plot line or the lead actress was carefully conceived, written and filmed with a sole intention to make us like it and pay for it. That if a book or a film or a painting does not promise to sell, that is, if it does not demonstrate a potential to be liked by the masses, it is usually shelved infinitely and nobody really cares that the world might be missing out on a masterpiece. After all, who is to decide what is a masterpiece?