Re: the modern brain

The modern man has to feed his brain more than his ancestors used to. Our brains have evolved into information- and energy-devouring machines that we have to tire until they want to sleep, just like little babies are. The modern man feeds his brain with bit after bit of information from morning till night (and from night till morning, in some cases). While some brains are easily satisfied with the day's lot of work and enjoyment (8 hours of brain-feeding in the office and a couple more on the sofa watching TV or leafing through a magazine), others are insatiable beasts who keep asking for more. The Internet is one reason for this addiction - there's so much fun on the internet (in near-infinite quantities, with googles and facebooks to help us make our way through all this abundance) that this type of brain relishes. And for those wanting for more there are all kinds of games and other brain stimuli that help quell even the most restive minds of all. All this Content is fed into the brain so that it doesn't have to stop to think about itself and the sheer absurdity of its existence - so that the man is not left alone with his being, to borrow Sartre's phrase. The ones who produce and control the Content - control is the more important of the two words as, in our days, production is outsourced to users themselves - are thus the future rulers of the world. Think about it for a second - millions (if not billions) of hungry brains attached to their computers (and through them, to the System, or the Network, however you like to call it) from morning till night (and some even at night, when they come back from the Office), googling and facebooking and tweeting, reading articles, watching porn, chatting with other hungry brains, writing their own Content in tiny corners of the Internet Universe (just like this blog) - feeding their brains that nonetheless keep asking for more more more more more more more more more more more more more more more more more more more more more more....